EU Garments Manufacturers Interested In Joint Ventures In Pakistan

KARACHI, Feb 12 : Federal Advisor on Textile Industry, Dr. Mirza Ikhtiar Baig has said that due to current recession, increasing costs and wages, in Europe garments manufacturers of European Union are seriously looking towards Pakistan to have joint ventures to meet the supply to their chain of stores.
In his press statement issued on his return from European Union, Dr. Baig said he met Senior Executive Mr. Nicola Monti of Werner International in Nice , France renowned textile consultants of the world having more than 40 years experience being associated with textile and apparel industry of Pakistan, India, China and other sixty five countries.
According to Werner, EU garment units are moving from USA and EU to China and India and brands are looking for more vantures to meed the demand and are interested to have joint ventures in Pakistan. Brand like Tommy and Hilfiger also want to shift logistic capacity towards Pakistan, Research and Development and ware‑housing facilities at the supplier’s end to cut their cost.

Dr. Baig said that Pakistan has high growth on textile and apparel but has achieved less share of international market. China topped increased US market share 36% followed by Bangladesh 21%, India 18%, Morocco 19%, Pakistan 13% and on the other hand Korea lost 20% USA market share. Similarly, in the European market, China topped to gain 29% with Vietnam 28%, India 19% and Pakistan only 1.5% whereas Philippines lost 11%.

Mr. Nicola Monti of Werner International informed Dr. Baig that Pakistan garments manufacturers can cut
their cost upto 45% in sewing by improving efficiency. The labour productivity is very low in Pakistan at the moment.

Our regional competitors take 75 minutes to complete and produce one piece whereas we take 133 minutes for the same work, we also waste 30% in finishing and 12% in washing. As per bench mark study of Pakistan textile and apparel conducted by Werner International, some of our garments units are over staffed by 57%. These are internal negative factors where as the external factors are no duty free market access to EU and negative image and perception of Pakistan .

Dr. Baig requested Werner International to submit a proposal to present a better image of textile industry of Pakistan to the foreign global brands for their collaboration with our textile industry. Mr. S. Dornez of Werner International is working on three year plant to be submitted shortly.

Dr. Baig concluded that he would try to bring 10 leading top brands to Pakistan for joint ventures with our local entrepreneurs.

He said that in this recession and challenges being faced by EU and USA, Pakistan should incash this opportunity with effective marketing our country.

About Werner International

Werner International is a management consulting practice specialized exclusively in the fiber, textile and fashion industry globally active since 1939.
Phone :+32-9-259 16 60
Fax :+32-9-259 16 64
info@wernertex.com